Driving operational effectiveness through ARIUM
Balancing efficiency and effectiveness to drive rent growth
As renter discovery evolves, we’ve paired brand equity with a purpose‑built performance marketing tech stack to deliver more qualified leads at lower cost and stronger conversion across the portfolio while delivering industry leading renter satisfaction that leads to higher retention.
MarTech investment: We’ve invested nearly $1MM to harness AI‑driven shifts in renter behavior and reduce paid-channel dependence. The new ARIUMliving.com is engineered to rank with AI‑forward search and capture higher‑intent traffic, while a growing first‑party renter database strengthens remarketing and lowers acquisition costs over time.
In-house advertising engine: Our in‑house marketing team cuts outsourced management fees by 20–30% and reallocates budget monthly to the highest‑performing channels, avoiding the waste of always‑on, ILS‑dependent spend. Paired with ARIUM’s #3 national aided awareness, we generate interest before the search begins and convert it efficiently.
Renter satisfaction: Reviews and reputation meaningfully influence AI‑ranked results and prospect trust. Our in‑house reputation team runs both automated and manual review‑solicitation campaigns to consistently lift NPS scores to an industry leading score of 40. This program - alongside ongoing service recovery workflows - strengthens search visibility, improves conversion quality and supports renewal rates.